The post below is my way of introducing something I've not seen before - a bloggy account of how an album takes shape, from drumming up ideas, through production to final release. I'd be fascinated to read diary accounts of how some of my favourite albums came about. While my own releases may never rub shoulders with such company, they provide opportunity for experiments in blogging and could highlight useful pointers for other recording musicians (I'm assuming project-studio pilots aiming for own-label releases, in the main).
A blow-by-blow account of am album's evolution (bang! As it happens) is not the kind of feature you'd find in a print mag, so it could make for an adventure and render this blog a mite more informative than the marketing hyperbole that oft gunks band websites.
An early thought, then, and possibly one that opens me to a world of pain as the blog gets in the way of the music. We shall see. But why do I say album? Sure, people are used to the album package, but these days folk are more likely to cherry-pick stand-out tracks for download and playback on computer, pod or mobile. It's not even like you can go bats on packaging - CD inserts are too small for lusty artworks - and the discs themselves become coasters once they're ripped (ahem, 'backed up'), left out of their cases, lent to incautious friends, dropped in car footwells, puked on at a parties and otherwise trashed.
I'd prefer to offer download-friendly copies of songs via the web, ie not full-fat WAVs, but psychoacoustically slimmed-down MP3s/AACs for sale at whatever is the going rate on launch. And, partly to justify calling it an album, but mainly for those who like a more analog sound and 12-inch-square album art, a vinyl release. So, we've the convenience and dynamic range of digital audio alongside the artifact-collecting joy of vinyl ownership in two packages that, as an album, are easier to market than, say, 'an amorphous collection of Fell's more outrageous musical rants'. Again, we shall see for it is a certainty that this life is characterized by uncertainty.